2010 MTV Video Music Awards.

New York City, NY, USA. Then on Sunday, September 12, at 9 p.m. ET/PT, we'll launch the 27th annual VMAs in Los Angeles, with the show returning to the West Coast after a stint in the Big Apple. As you might expect, the awards shows will feature a mix of A-list presenters, performances from the biggest names in the industry, tons of exclusive content and more of those unexpected moments that make MTV's awards shows the most fun of the year.